Home Cookie Policy
Effective as of August 14, 2024, Metro Matrimony and its subsidiaries, (collectively, the “Metro Matrimony websites” or “we” or “us” or “our”) have updated our Cookie Policy.
This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.erishta.com as well as the other websites that Metro Matrimony operates and that link to this Policy.
Yes. Metro Matrimony and our marketing partners, affiliates, and analytics or service providers use cookies and other technologies to ensure everyone who uses the Websites has the best possible experience.
A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.
When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.
You can generally activate or later de-activate the use of cookies through a functionality built into your web browser.
If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing.
Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies.
The Websites include third party social media features, such as the Facebook Like button, and third-party widgets or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third party company providing it.
We may use any of the following categories of cookies on the Websites as detailed below.
Each cookie falls within one of the four following categories:
Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.
These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Metro Matrimony, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.
These Third-Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural”, “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.
Cookie name
Website
Purpose
Duration
Category
capt_
erishta.com
Stores the CAPTCHA text entered by the user to verify human interaction.
24 hours
essential
pmid_
Stores the selected payment method ID for seamless transactions during checkout.
euid_
Stores the encrypted user ID to securely identify users without exposing sensitive information.
1 hour
m_
Stores various messages such as errors or success notifications related to user actions.
ct_
Stores an encrypted CSRF token to protect the application from Cross-Site Request Forgery attacks.
ec_
Stores the number of errors encountered during user interactions for tracking and handling issues.
ruri_
Stores the URL for redirecting users after completing a specific action.
edstats_
Stores the status of email delivery failures, used for identifying and managing communication issues.
The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
In addition to using cookies on our Websites as described above, we also use cookies and other tracking technologies in connection with your access to and use of the products and services which we market for subscription on our Websites (our “Services”). How and why we use cookies and other tracking technologies in our Services is further explained in our Terms and conditions.
If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.
If you have questions regarding this Policy or about the Metro Matrimony’s privacy practices, please contact us by email at [email protected], or at:
Metro Matrimony (Pakistan) Limited
Admin Office
A-107C, Hunaid City
Commercial Building
Block 17, Gulistan-e-Johar
Karachi, Pakistan
EU Support Office
Puma Way
Coventry
CV1 2TT
West Midlands
United Kingdom
Last updated 14 August, 2024
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